The document contains Teachers' guides / notes and student activities and projects. The webpage links to the ASA website where you can find supporting materials such as videos of the ads mentioned in the lesson plans, PowerPoint presentations and the Ad Banks - a collection of broadcast and non-broadcast ads to illustrate the key areas of our work in ensuring that ads do not mislead, harm or offend. You can draw on any of these examples to customise and develop the lessons in the resource.

In this lesson students will have opportunities to: • evaluate information and make informed judgements • argue a case on behalf of others as well as themselves • clarify their own values and attitudes • examine some of their own spending habits • discuss ASA rulings relating to children and advertising.

The use of shock tactics raises an interesting question of how far it is justifiable to push the boundaries. Are our views different if the approach is used to advertise a good cause rather than for commercial gain? We can explore with students whether and how a diverse and democratic society should manage or police harm, offence and social responsibility in advertising.

The lessons in this section will give students opportunities to argue and decide the balance of responsibilities – how far advertising informs and entertains and is important for economic growth, but also what consideration needs to be given to the rights of citizens not to be misled, harmed or offended.

An eye-catching A2 size infographic poster to complement the main Ad:Check teaching resource. As an introduction to advertising regulation, the poster features answers to some of the big questions about advertising such as: - Is advertising only about selling goods? - Can advertisers really say or show what they like? - How do advertisers get strong or difficult messages across? The poster aims to raise awareness about why advertising is regulated in the UK and the process the Advertising Standards Authority (ASA) undertakes to ensure ads are responsible. To order the full-size poster (at no cost), please contact schools@asa.org.uk

An introduction to the Ad:Check Understanding advertising regulation resource and the role and purpose of the Advertising Standards Authority in regulating advertisements across all media. Includes a full guide to how the resource lesson plans/activities are linked to the school curriculum/program of study for Citizenship, PSHE, English and Media Studies

We have collated additional examples of ads to illustrate the key areas of our work in ensuring that ads do not mislead, harm or offend. You can draw on any of these examples to customise and develop the lessons in the other resources.

We have collated additional examples of ads to illustrate the key areas of our work in ensuring that ads do not mislead, harm or offend. You can draw on any of these examples to customise and develop the lessons in the other resources.

We have collated additional examples of ads to illustrate the key areas of our work in ensuring that ads do not mislead, harm or offend. You can draw on any of these examples to customise and develop the lessons in the other resources.

We have collated additional examples of ads to illustrate the key areas of our work in ensuring that ads do not mislead, harm or offend. You can draw on any of these examples to customise and develop the lessons in the other resources.