Imagine that you have been commissioned to produce a name, logo and brand profile for a new international festival of friendship. The festival will be a week-long event incorporating music, theatre and talks by authors and personalities. This project will take you through some important aspects o More…f branding and help you complete your tasks along the way. Use the London 2012 brand as inspiration and get started! How logos create a strong visual character for a brand Be inspired–by the colours, images and fonts of the London 2012 brand. Read about how they were created and what they stand for. Go! Project 3 – use the worksheet to analyse a variety of logos and consider how they make an impact visually. Explore colour, font and style.
