MEDIA SMART T-Mobile Lesson 4
Last updated 12 June 2012, created 13 April 2011, viewed 887
Lessons on viral marketing techniques used in T-Mobile 'Life's for sharing' campaign. Lesson 4 looks at how adverts are directed at different audiences and how they use a range of techniques. The teacher's notes that accompany focus on how digital adverts are targeted at different people.
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