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Persuasive Devices

Overall rating 4 out of 54.3 (70 ratings)

Last updated 01 May 2013, created 22 August 2008, viewed 102,252

A single A4 sheet giving examples of around 30 different persuasive techniques used by advertisers in particular. Each comes with an example of how it can be used by students to analyse or create texts with the purpose to persuade. The devices are placed into four categories ranging from * More…to **** depending on their complexity - I used this to encourage students to incorporate some of the more complex devices into their own work. This can be done through goal-setting, i.e. suggest that able writers must include a total of 15 *s in their work, etc.

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    Persuasive Devices.pdf (56kb, pdf document)
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Reviews (66)

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Amazing resource...you have just saved me a lot of time! Thank you!

from talithamclachlan, 01 May 2013
(report comment) 5 out of 5

a really helpful stimulus with clear examples

from moggacat, 05 April 2013
(report comment) 5 out of 5

Brilliant - nice layout and easily slips into student's file. Thanks!

from jazparker, 28 January 2013
(report comment) 5 out of 5

concise and very useful.

from mgrapana, 28 November 2012
(report comment) 4 out of 5

Great help with Functional Skills - designing a leaflet - says it all!

from CRoriston, 18 November 2012
(report comment) 4 out of 5
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tafkam"s avatartafkam

Specialist subjects
English, Humanities, Mathematics, Modern foreign languages
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