What is Advertising? A Student's Guide and L.Plan

This is a lesson plan and hand-out to introduce students to the basic concepts of advertising and marketing. The lesson plan includes a number of tasks and activities to get the students to thinking independently. This resource has been created by I Am Creative I Am Creative offers a range of live creative briefs from some of the UK’s biggest brands. These briefs can be downloaded at the click of a button by both teachers and their students and are supplemented by two comprehensive resource libraries.