Advertising

This is an advanced (CEFR C1, IELTS 7.0) EFL Speaking class about advertising. Students begin the class by looking at a picture of a man demonstrating reluctance or hesitancy. The students will then read a short text about a businessman who is reluctant to spend money on advertising. The aim of this activity is to make students aware of the prevalence and importance of advertising. A short discussion about advertising follows. Next, students learn target language (product placement, native advertising, guerilla advertising, endorsement, before-and-after, jingle) using pictures (some guidance may be required in this activity). Students then match the method of advertising to its description. A further discussion about the various methods of advertising follows. Students then look at four situations and decide upon the best way to advertise for that particular situation. Two free production activities follow.