At The Reading Agency (https://readingagency.org.uk/about/) we work every day towards a world where everyone is reading their way to a better life.We mean everyone - from toddlers to children to young adults, prisoners and older people - irrespective of age or economic background. We believe that reading can tackle life's big challenges, from social mobility to mental health - and we're determined that no one is left behind as we strive towards realising our vision. In 2019-20, The Reading Agency reached over 1.8 million people across the UK, including more than 950,000 children and over 900,000 adults and young people.Our largest programme is The Summer Reading Challenge. The Summer Reading Challenge is delivered in partnership with public libraries and funded by Arts Council England. The Challenge encourages children aged 4 to 11 to set themselves a reading challenge to help prevent the summer reading ‘dip’ and motivate Children to benefit from reading for pleasure.