1.1. and 1.2. Marketing Bundle - 10 Lessons - Edexcel AS A-level IAL Business - 1.1. Meeting Customer Needs and 1.2. The Market

This is a GREAT VALUE bundle of TEN fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market - Theme 1

All you have to do is teach, these resources are ready to go.

These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level

This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too.

This resource contains:

• 1.1.1. Introduction to markets
• 1.1.1 The Market
• 1.1.2 Primary research and data
• 1.1.2 Secondary research and market/ product orientation
• 1.1.3 Market segmentation and positioning
• 1.2.1 Demand
• 1.2.2 Supply
• 1.2.3 Market equilibrium
• 1.2.4 Price elasticity of demand
• 1.2.5 Income elasticity of demand

Lesson features:

• Starter activity
• Key terms from textbook clearly highlighted
• ‘Challenge yourself’ extension activities throughout
• 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
• Short activities and discussion points including graphing practise
• Case study with discussion question
• Plenary

Benefits:

• Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
• Totally aligned to the course specification and learning objectives
• Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
• Easy to edit off-the-shelf resource

**Please check out our other resources – new Business Studies resources are being added all the time.
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