Logos can evoke immediate associations with companies or specific products. Organisations and corporations use logos to identify themselves and set up brands. A logo should be unique, functional, and versatile. In this project, students view sample logos and discuss colour theory and design principles used in the logos. Students plan, create, and build a logo for use in other publications, such as business cards, menus, or advertisements. Students learn about file formats, resolution, and image size and select appropriate settings for a variety of final product scenarios.
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