5.1 Economies and diseconomies of scale
5.1.1 Economies of scale.
5.1.2 Diseconomies of scale.
5.2 Production
5.2.1 Production processes.
5.2.2 Principles of lean production.
5.2.3 Impact of technology in production.
5.3 Factors of production
5.3.1 Changing relationships between enterprise, capital,
land, and labour.
5.4 Quality
5.4.1 The concept of quality and its importance.
This unit moves from functions to strategy, enabling students to develop their understanding of the core concepts and to take a strategic view of business opportunities and issues. Students analyse corporate objectives and strategy against financial and non-financial performance measures and how businesses grow, and develop an understanding of the impact of external influences.
The unit also covers the causes and effects of change and how businesses mitigate risk and uncertainty.
Cambridge IGCSE Enterprise equips learners with a range of vital life skills for use in planning and organisation, communication and financial management.
2.1 Internal and external communication
2.2 Recruitment and selection process
2.3 Training
2.4 Motivation and rewards
2.5 Organisation structure and employees
These units used to explore the background to the travel and tourism industry and more specific areas.
Unit 1: The travel and tourism industry
Unit 2: Features of worldwide destinations
Unit 3: Customer care and working procedures
Unit 4: Travel and tourism products and services
Unit 5: Marketing and promotion
1.1 What is meant by enterprise
Topic
What enterprise is
Who stakeholders are
Including:
• enterprise capability (being innovative, creative,
taking and managing risks, positive attitude)
• business enterprise
• social enterprise.
1.2 Ways for students to be enterprising in everyday life
Topic
Ways of being enterprising:
• at school
• at home.
9.1 Sources of help and support
Topic
Formal sources and the assistance they offer
Informal sources and the assistance they offer
Suitability of different sources of help and support for
the enterprise
1.5 Entrepreneurs and leaders
1.5.1 - Role of an entrepreneur
1.5.2 - Entrepreneurial motives and characteristics
1.5.3 - Business objectives
1.5.4 - Forms of business
1.5.5 - Business choices
1.5.6 - Moving from entrepreneur to leader
2 Setting up a new enterprise
2.1 The enterprise process
Topic
Six stages of the enterprise process:
1 identifying the problem or need or want
2 exploring creative solutions
3 action planning
4 implementing the plan
5 monitoring progress
6 evaluation of successes and failures.
2.2 Types of business organisation
Topic
Different kinds of organisation, including:
• sole trader
• partnership
• limited company
• co-operative
• franchise
• social enterprise: charities, not-for-profit
organisations.
8.1 The purpose of marketing
Topic
Marketing to achieve enterprise aims
Marketing from the perspective of customers
8.2 Market research
Topic
Methods of identifying potential customers
The effectiveness of methods for different enterprises
8.3 Customer retention
Topic
The reasons for retaining customers
Methods of measuring customer satisfaction and
retention
Methods of retaining existing customers
8.4 Marketing communications
Topic
Methods of marketing communication to reach
intended customers
Selecting appropriate methods for different
enterprises
6.1 Sources of finance
Topic
Advantages and disadvantages of different sources of:
• start-up funding
• funding for continuing trade and expansion
6.2 The concept of trade credit
Advantages and disadvantages of trade credit
6.3 Financial terms
Cash flow forecast
Break-even
Income statement
6.4 Financial records
The purpose and importance of keeping accurate
financial records
7.1 Business objectives
Topic
Different enterprises have different aims and
objectives
7.2 Action plans
Topic
The purpose and importance of action plans
Contents of action plans
Methods of monitoring action plans
The importance of updating action plans
7.3 Business plans
Topic
The purpose and importance of business plans
Contents of business plans
Methods of monitoring business plans
Reasons for updating business plans
This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.
Enterprise unit designed to help students prepared to study
IG Enterprise in year 10.
1 hour weekly lessons with a final project at the end of 6 weeks.
Topic 1: Skills of Entrepreneur / Enterprising People
Topic 2: Setting up a new Enterprise
Topic 3: Market Research – Primary / Secondary
Topic 4: Business Planning
Topic 5: Purchasing / Budgets
Topic 6: Marketing: Adverting / Promotion
Topic 7: Run the Business