Demand & Supply Interest Rates Exchange Rates Business Cycle Stakeholders

This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.

Section 1: - Business and the environment in which it operates Chapter 1 - 14

Customer Focus Marketing Mix Limited Liability Tax Issues Customer Satisfaction Motivating Staff

Businesses Understanding Customer Needs Market Mapping Competition Added Value Franchise

What is enterprise? Thinking Creatively Questions to be asked Invention and Innovation Taking a calculated risk Important enterprise skills

Edexcel GCSE Unit 4 - Business Communication

Topic 4.2_Communication with Stakeholders

Business Objectives Entrepreneurs Finance Cash flow Business Plan

Topic 4.3_ Business Communication Tools

Business marketing Key stage 3 activity

Topic 4.4_Communicating via the Web

Enterprise unit designed to help students prepared to study IG Enterprise in year 10. 1 hour weekly lessons with a final project at the end of 6 weeks. Topic 1: Skills of Entrepreneur / Enterprising People Topic 2: Setting up a new Enterprise Topic 3: Market Research – Primary / Secondary Topic 4: Business Planning Topic 5: Purchasing / Budgets Topic 6: Marketing: Adverting / Promotion Topic 7: Run the Business

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Travel & Tourism - Exam Practice

2 Setting up a new enterprise 2.1 The enterprise process Topic Six stages of the enterprise process: 1 identifying the problem or need or want 2 exploring creative solutions 3 action planning 4 implementing the plan 5 monitoring progress 6 evaluation of successes and failures. 2.2 Types of business organisation Topic Different kinds of organisation, including: • sole trader • partnership • limited company • co-operative • franchise • social enterprise: charities, not-for-profit organisations.

3.1 Skills of enterprising people Topic Enterprise skills may include: • the practical skills and knowledge to create products and services • leadership • influencing skills • team-building • delegation • problem-solving • prioritisation/time management • self-confidence • resourcefulness • innovation • taking initiative • taking calculated risks • taking responsibility • motivation/determination to succeed • creativity • perseverance. 3.2 Behaviours of entrepreneurs How entrepreneurs use their enterprise skills

1.1 What is meant by enterprise Topic What enterprise is Who stakeholders are Including: • enterprise capability (being innovative, creative, taking and managing risks, positive attitude) • business enterprise • social enterprise. 1.2 Ways for students to be enterprising in everyday life Topic Ways of being enterprising: • at school • at home.

5.1 The negotiation process Topic What negotiation is Stages in the negotiation process: • planning • conducting the negotiation • measuring success

7.1 Business objectives Topic Different enterprises have different aims and objectives 7.2 Action plans Topic The purpose and importance of action plans Contents of action plans Methods of monitoring action plans The importance of updating action plans 7.3 Business plans Topic The purpose and importance of business plans Contents of business plans Methods of monitoring business plans Reasons for updating business plans