5.1 Economies and diseconomies of scale
5.1.1 Economies of scale.
5.1.2 Diseconomies of scale.
5.2 Production
5.2.1 Production processes.
5.2.2 Principles of lean production.
5.2.3 Impact of technology in production.
5.3 Factors of production
5.3.1 Changing relationships between enterprise, capital,
land, and labour.
5.4 Quality
5.4.1 The concept of quality and its importance.
7.1 Business objectives
Topic
Different enterprises have different aims and
objectives
7.2 Action plans
Topic
The purpose and importance of action plans
Contents of action plans
Methods of monitoring action plans
The importance of updating action plans
7.3 Business plans
Topic
The purpose and importance of business plans
Contents of business plans
Methods of monitoring business plans
Reasons for updating business plans
2.1 Internal and external communication
2.2 Recruitment and selection process
2.3 Training
2.4 Motivation and rewards
2.5 Organisation structure and employees
Cambridge IGCSE Enterprise equips learners with a range of vital life skills for use in planning and organisation, communication and financial management.
1.1 What is meant by enterprise
Topic
What enterprise is
Who stakeholders are
Including:
• enterprise capability (being innovative, creative,
taking and managing risks, positive attitude)
• business enterprise
• social enterprise.
1.2 Ways for students to be enterprising in everyday life
Topic
Ways of being enterprising:
• at school
• at home.
8.1 The purpose of marketing
Topic
Marketing to achieve enterprise aims
Marketing from the perspective of customers
8.2 Market research
Topic
Methods of identifying potential customers
The effectiveness of methods for different enterprises
8.3 Customer retention
Topic
The reasons for retaining customers
Methods of measuring customer satisfaction and
retention
Methods of retaining existing customers
8.4 Marketing communications
Topic
Methods of marketing communication to reach
intended customers
Selecting appropriate methods for different
enterprises
6.1 Sources of finance
Topic
Advantages and disadvantages of different sources of:
• start-up funding
• funding for continuing trade and expansion
6.2 The concept of trade credit
Advantages and disadvantages of trade credit
6.3 Financial terms
Cash flow forecast
Break-even
Income statement
6.4 Financial records
The purpose and importance of keeping accurate
financial records
1 – Business activity and influences on business
This section covers the various objectives of a business, changing business environments and the criteria for judging success. The focus is on the importance of having clear business objectives and how the business environment provides opportunities for, and imposes constraints on, the pursuit of these objectives.
These units used to explore the background to the travel and tourism industry and more specific areas.
Unit 1: The travel and tourism industry
Unit 2: Features of worldwide destinations
Unit 3: Customer care and working procedures
Unit 4: Travel and tourism products and services
Unit 5: Marketing and promotion
9.1 Sources of help and support
Topic
Formal sources and the assistance they offer
Informal sources and the assistance they offer
Suitability of different sources of help and support for
the enterprise
2 Setting up a new enterprise
2.1 The enterprise process
Topic
Six stages of the enterprise process:
1 identifying the problem or need or want
2 exploring creative solutions
3 action planning
4 implementing the plan
5 monitoring progress
6 evaluation of successes and failures.
2.2 Types of business organisation
Topic
Different kinds of organisation, including:
• sole trader
• partnership
• limited company
• co-operative
• franchise
• social enterprise: charities, not-for-profit
organisations.
10.1 Types of communication
Topic
Formal and informal communication
Verbal and non-verbal communication
Appropriateness of different types of communication for communicating with internal and external stakeholders
The need for careful planning, considering possible outcomes before, during and after the event
Documents for meetings and presentations
The need to analyse and evaluate if meetings or presentations have been successful
4.1 Opportunities
Topic
How opportunities arise, including:
• changing needs or wants for a product or service
• change in the ability to meet needs or wants
• advances in technology
• changes in government policy.
4.2 Risk
Topic
Risks involved in enterprise
Identify risks
Analyse the implications of each risk
Decide if the risk is worth taking or not
Plan how to manage the risks
Attitudes to risk
4.3 Legal obligations
Why laws and regulations to protect stakeholders are
needed in the areas of:
• employment
• production
• marketing and selling
• finance.
The impact of laws and regulations on all
stakeholders in these areas
4.4 Ethical considerations
Topic
How an enterprise may have an impact on
communities and society
Ethical considerations within enterprise (i.e. choosing
to run an enterprise following moral values and
beliefs)
The impact of ethical considerations on the operation
of an enterprise
This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.
Enterprise unit designed to help students prepared to study
IG Enterprise in year 10.
1 hour weekly lessons with a final project at the end of 6 weeks.
Topic 1: Skills of Entrepreneur / Enterprising People
Topic 2: Setting up a new Enterprise
Topic 3: Market Research – Primary / Secondary
Topic 4: Business Planning
Topic 5: Purchasing / Budgets
Topic 6: Marketing: Adverting / Promotion
Topic 7: Run the Business