4.1 Opportunities
Topic
How opportunities arise, including:
• changing needs or wants for a product or service
• change in the ability to meet needs or wants
• advances in technology
• changes in government policy.
4.2 Risk
Topic
Risks involved in enterprise
Identify risks
Analyse the implications of each risk
Decide if the risk is worth taking or not
Plan how to manage the risks
Attitudes to risk
4.3 Legal obligations
Why laws and regulations to protect stakeholders are
needed in the areas of:
• employment
• production
• marketing and selling
• finance.
The impact of laws and regulations on all
stakeholders in these areas
4.4 Ethical considerations
Topic
How an enterprise may have an impact on
communities and society
Ethical considerations within enterprise (i.e. choosing
to run an enterprise following moral values and
beliefs)
The impact of ethical considerations on the operation
of an enterprise
Unit 2: Features of worldwide destinations
2.1 Demonstrate knowledge of the main global features
2.2 Demonstrate awareness of different time zones and climates
2.3 Investigate travel and tourism destinations
2.4 Identify and describe the features which attract tourists to a particular destination
Unit 3: Customer care and working procedures
3.1 Deal with customers and colleagues – “the moment of truth”
3.2 Identify the essential personal skills required when working in the travel and tourism industry
3.3 Follow basic procedures when handling customer enquiries, making reservations and payments
3.4 Use reference sources to obtain information
3.5 Explore the presentation and promotion of tourist facilities
Unit 1: The travel and tourism industry
1.1 Understand and explain the structure of the international travel and tourism industry
1.2 Investigate the social, cultural, economic and environmental impact of travel and tourism
1.3 Identify the role of national governments in forming tourism policy and promotion
1.4 Investigate the patterns of demand for international travel and tourism
Note: Text book used:
Cambridge IGCSE Travel and Tourism
Publisher: Cambridge University Press
Author: Smith, J D and Warburton, F
ISBN 9780521149228
Unit 5: Marketing and promotion
5.1 Role and function of marketing and promotion
5.2 Market segmentation and targeting
5.3 Product as part of the marketing mix
5.4 Price as part of the marketing mix
5.5 Place as part of the marketing mix
5.6 Promotion as part of the marketing mix
Unit 4: Travel and tourism products and services
4.1 Identify and describe tourism products
4.2 Explore the roles of tour operators and travel agents in the chain of distribution
4.3 Describe support facilities for travel and tourism
4.4 Explore the features of worldwide transport in relation to major international routes
1.4 - Managing people
1.4.1 - Approaches to staffing
1.4.2 - Recruitment, selection and training
1.4.3 - Organisational Design
1.4.4 - Motivation in theory and practice
1.4.5 -Leadership